MC Knowledge Base: Training & Support

MonsterCommerce has partnered with Urchin from Google to offer the most comprehensive statistics program on the market. The MonsterCommerce platform is now fully integrated with Urchin 6 Analytics software.

Just a few of the many Analytics Urchin 6 will allow you to track:

• Advanced Visitor Segmentation
  Set custom segments or jump into over 13 pre-defined segmentations of your traffic including geographic location and new versus returning customers. Compare visitor behavior, conversion data, and other trends for individuals or groups of visitors.
  
  
• Trend Reporting
  Compare metrics across days, weeks or months. Set any two arbitrary date ranges. Urchin shows you whether you are "up" or "down" for each metric.
  
  
• E-commerce Analytics
  Trace transactions to campaigns and keywords, get loyalty and latency metrics, identify your revenue sources, and dive into product merchandising analytics.
  
  
• Segment your Organic Vs PPC Traffic
  Track and understand conversion values for both your PPC and Organic traffic.

Urchin, the industry leading web analytics software, is used by millions of web sites worldwide. It analyzes traffic for one or more websites and provides accurate and easy-to-understand reports on your visitors - where they come from, how they use your site, what converts them into customers, and much more. Urchin is essential for executives, marketers, webmasters, and web designers.

Using Urchin is easy. The reporting interface is intuitive and extremely powerful. Change date ranges or add filters and Urchin's Business Ready Graphics update instantly. Making a presentation? Export reports and graphics to any Office application. Urchin's lightning fast interactive reporting interface works and thinks as quickly as you do.