In this Guide: Designing your HTML Catalog Builder

Getting Started

You can customize many areas of your online catalog in order to create more visually appealing pages. Login to your Admin Panel and go to Plug-Ins >> Search Engine Optimizer and click the “Customize SEO Catalog” button.

Customizing the Top and Bottom HTML

Using the WYSIWYG button or the HTML editing window, create custom HTML for both the top and bottom of your catalog display pages here.

Customizing your Individual Product Pages

Below are two figures that represent your Product Editor (fig.2) and the HTML Catalog page (fig.1) generated by our software. Each section of the HTML catalog page corresponds to an editable area within the main Product Editor page of your administration panel on your site

Using our guide, you'll easily be able to see what areas of your Product Editor affect your HTML catalog page generated by the system.

Field Descriptions

Product Name

The Product Name is the most important field in optimizing your page to get maximum traffic to your site, think of it as the phrase customers will search for to find your products in the search engines. The Product Name is displayed in 4 different areas of the HTML Catalog page for that product. Although your product may be a vending machine, you'll want to think of a keyword phrase to use instead of just “Vending Machine” for your Product Name. For example we used “Candy and Gumball Vending Machine” for our Product Name, which is more likely to be found by search engines than just using “Vending Machines” for our Product Name. Be sure to use at least 3 to 4 keywords in your Product Name field.

Short Description

The Short Description is also an important field in optimizing your web page for search engines. The Short Description appears below the main heading text on the page, it's the second line of text on that page that your customer will read. Be sure to include a brief, but accurate description of that product. Also, be sure to include a few keyword phrases in the Short Description as well.

Long Description

The Long Description is another important field in optimizing your product page. The Long Description appears on the left side the page next to the main product image. This field accepts HTML as well as standard text, and should be used to describe your product in full detail. Be sure to include any relevant information about that product, as well as any keyword phrases that help describe that product and it's uses.

Customer Price

The Customer Price is the price that's displayed below the Long Description of your product. This is the actual price the customer will have to pay to purchase the item(s).

Manufacturer Name

The Mfg Name is displayed below the buy link on your page. Simply enter the name of the manufacturer of that particular product and it will display in your catalog exactly as it appears in that field.

Selected Categories - Related Products

The Selected Categories displays as a group of Related Product links to other product pages in your store. Up to 5 more products that are included in the “Gumball Vending” category will show up on that page as links to your store, allowing customers to easily view other Related Products on your site. These links are generated automatically by the system based on the main category of the product and requires no input or editing on your part.

Images

The Image that is displayed in the catalog page is the same as the full size image for that product. By clicking the Image tab from the main product editor page, you can upload a new image or leave the desisting one there, as well as entering in the “Image Alt Title,” which is seen when a customer hovers over the image with their mouse. This also aids in the optimization of your HTML catalog page for that product.