In this Guide: Search Engine Optimization Tips
Summary
The following QuickGuide will help you create web site content that is search engine friendly. For Guaranteed Top 10 search engine placement, please speak to one of our professional representatives by calling our promotions department at 877-663-5169.
Select Keyword Phrases
Before you can optimize your site, you need to know which keyword phrases you would like to target. Analyze your site and research your targeted audience. Knowing which phrases to go after is crucial for your overall optimization. If the chosen keywords are too competitive, you may be indexed dozens of pages deep, literally, “lost in cyberspace.”
Products
Create your Categories
Once your main keyword phrases are decided, it is important to name your Categories accordingly.
To add your Categories, log into your admin panel and click on Inventory >> Category Manager
Based on how your visitors will shop and search, include your target phrases in your category names.
Create Your Products
Once your categories are created, you are ready to add your products.
To add your Products, log into your admin panel and click on Inventory >> Product Manager
Product Naming
When creating your products, give them specific and detailed names. For example: “Brand Name Stiletto High Heels”. The product name becomes the Title of that ASP page (which is essential for search engine placement).
Keywords
Enter 10 to 50 keyword phrases into this box. Separate the phrases with a comma.
Long Description
In your long description add as much related content as possible: 200 - 400 words will help fill this page out.
Search Engine Optimizer
Once your site is ready to go live, enable your Search Engine Optimizer. Log into your admin panel and click on Plug-Ins >> Search Engine Optimizer
MonsterCommerce offers a built-in Search Engine Optimizer. This feature creates an optimized HTML catalog which contains an index of all product pages on your site.
Simply copy and paste the HTML (that is generated after turning on your Catalog Generator) into your bottom of page editor or add a text link to the new pages in any of the new HTML areas.
See MonsterCommerce QuickGuide: Designing your HTML Catalog Generator for more information
Odds & Ends
Submit your site to MonsterMarketplace.com:
The MonsterMarketplace was built to generate exposure to MonsterCommerce clients. A marketplace Directory listing is Free, but your store must meet our minimum acceptability requirement. See MonsterCommerce QuickGuide: MonsterMarketplace Plug-In for more information
Properly link back to your homepage:
Whenever you link back to your home page, always use your domain name (http://www.domainname.com) instead of index.asp.
Check out MonsterWebPromotion:
Visit http://www.monsterwebpromotion.com where you can sign up for a free site analysis and find many great search engine tools and tips. The site also provides details about the services that can increase your search engine visibility, such as guaranteed top ten positioning for your site and optimized press releases. You can speak with a MonsterCommerce search engine optimization specialist by calling 1-877-663-5169.