In this Guide: DataPort v5.x - Shopzilla (BizRate) Feed Instructions
Summary
Shopzilla's Comparison Shopping site is the easiest and most cost effective way to reach targeted buyers while giving you the control over the price you pay for traffic. There are no set up fees; you only pay for clicks directed to your online store.
Shopzilla allows you to list your products within both of their shopping search engines; Shopzilla and BizRate. When consumers search these sites your products will appear in the search results. If a shopper clicks on your listing, they are directly linked to your online store.
What you will need to create a data feed
Requirements
The image URL must be the actual product image. If you are hot linking images to your products, Shopzilla will not accept the feed. The images must reside on your site and be in a .jpg or standard .gif format, Shopzilla will not accept animated GIF files. The URL's for the feed must link to a live and working site, if your site is under construction or down for maintenance do not upload products to Shopzilla.
Shopzilla requires that you include the following information for each product:
- Category
- This field will display the primary category that each product is assigned to from the Product Manager. In the export file this field will display as “Product.Category“.
- Mfr
- This field displays the products Manufacturer from the Product Manager. In the export file this field will display as “Product.Manufacturer”.
- Title
- This field will display the product name, as it appears on your storefront. In the export file this field will display as “Product.Name”.
- Description
- This field will display the full descriptive text from your storefront for the product, taken from the “Long Description” field of the Product Manager. In the export file this field will display as “Product.LongDescription”.
- Link
- This field will display the direct URL, or (web address), to each product on your storefront. In the export file this field will display as “Company.URL” + “Product.ProductID link“.
- Image
- This will submit the same image that appears on your Product Details page (large product image). Shopzilla will not accept images that are smaller than 100 by 100 pixels. In the export file this field will display as “Product.Large_Image_URL”.
- SKU
- This will be the unique ID which Shopzilla uses to refer to your products, if your product has “Part Number” assigned within the Product Manager, this will be the unique ID. If your product does not have a Part Number already assigned then DataPort v5.0 will use the “DataPort ID”. In the export file this field will display as “SKU=Product.PartNumber” or “SKU=Product.DataPort ID”.
- Stock
- This field displays the numerical inventory amount listed for each product. The new export file will not adjust the current inventory; it will overwrite with the most current information. In the export file this field will display as “Product.Qty In Stock”.
- Condition
- This field displays the condition of the product on Shopzilla and BizRate, DataPort v5.0 will always default products to a status of “new”.
- Ship Weight
- This field displays the weight of the product in pounds from the Product Manager. In the export file this field will display as “Product.Weight”.
- Ship Cost
- This field displays the cost of shipping for each product. If the “Free Shipping” box has been marked within the Product Manager then the cost of shipping will display as 0. In the export file this field will display as “Product.FreeShipping”.
- Promo Des.
- This field displays if the product is marked as an eProduct, or downloadable good, through the Product Manager. If a product has been marked as an eProduct then DataPort v5.0 will display a numerical value of “13”. In the export file this field will display as “Product.isEproduct”.
- Other
- This field references the DataPort ID for each product. In the export file this field will display as “Product.DataPort ID”.
- Price
- This field displays the Customer Price or List Price from the Product Manager. If you are using a Cost Markup, Advanced Variants, or Call for Pricing Message DataPort v5.0 will display the price as $0. In the export file this field will display as “Product.CustomerPrice” or “Product.ListPrice”.
Creating Your Data Feed File
A data feed is a file that contains a listing of your products.
To create your Data feed file:
- Open DataPort 5.0
- Click on the “Product” link from the left side menu tree
- You will see your products listed in the main screen
- Select the “Export” button from the top menu bar for the product list screen
- A new “Select Export Type” window will open
- Select “Shopzilla” from the drop down menu
- Select the status for this export
- Select the “Export” button
- Save the file to your hard drive.
Note: DataPort 5.0 will not export hidden products or products that have hidden Manufacturers.
Note: You must synchronize new products with your store online before exporting these products in the Shopzilla format or the Image and Product links will be broken.
Note: DataPort 5.0 will remove all HTML from both the Product Name and Product Description fields.
Note: DataPort 5.0 will generate the product feed based on your store’s category listings. By default your Shopzilla product feed assign all products to the “Others” Category. To map your categories to the Shopzilla categories, Click Here.
Note: Products which have a Price field set to $0 will fail when uploaded to Shopzilla, this will include all products with “costxmarkup” selected, advanced variants, or have “call for pricing” selected.
The export file name MUST be the same every time you send your feed to Shopzilla, this file is case sensitive. Shopzilla will give you the option to append to your current product listings or overwrite entirely with each upload. Please make sure that you are selecting the correct option at this point as it will take up to 36 hours after each upload for the status of the products to update on the website. After an upload is approved, Shopzilla will send an email notification to your account. Shopzilla limits the size of the upload files to a maximum of 1MB. For larger upload files, generate smaller export files with fewer products per file and upload individually.
To upload your export file to Shopzilla
- New Shopzilla users will need to create a Merchant Account
- Existing Shopzilla users will need to Log in to their Account
- Click on the “Manage Listings” tab from the top menu navigation
- Click on “Submit & Update Your Product Listings Datafeed” at the top of the center content
- Click on the “Go” button on the right in the second section, “Full List”
- Click on the “Browse” button
- Select the Shopzilla export file that you generated in DataPort v5.0
- Click on the “Open” button
- Click on the “Upload my listings” button
- Follow the instructions that Shopzilla will display at this step
- Check your feed for errors.
Visit Shopzilla's site for more information on the Shopzilla and BizRate Shopping Comparison Search Engines.